Thorogood is dedicated to supporting our customers during the Covid-19 pandemic.

  • Online
  • Webcast

Market Data Analytics in the Age of COVID-19: Rapidly Identifying Key Insights


  • Webcast


  • Azure Data Lake
  • Databricks
  • Power BI
Unlock content

COVID-19 is a public health crisis that has profoundly impacted the way in which we live our lives resulting in substantial changes for all businesses across industries. It is critical that organizations swiftly work with internal and external data to understand trends and patterns and react appropriately to shifts in their markets.

Effectively leveraging internal and external data has been a strategic priority for most enterprise organizations over the past several years, but the importance of tapping into data and extracting meaningful signals has never been more apparent than during the current pandemic. Organizations that quickly shift resources towards COVID-19 data analysis are well placed to react to the changed business environment and understand how competitors are reacting.

Thorogood has been working with enterprise customers to conduct analyses on internal and external data to understand shifts in the market. This analysis is aiding decision-making in terms of reallocation of resource and priority, especially with respect to customer development, marketing, and supply chain. By taking advantage of cloud data platforms and powerful data analysis and integration tools such as Databricks and Power BI, valuable and timely insights can be delivered to decision-makers.

In this recorded webcast, Thorogood Consultants Deb Lee and Ben Dunmire share thoughts on effectively integrating internal and external data sources to understand trends in a COVID-19 world; they demo techniques, share outputs and discuss the value of getting this analysis right, and quickly.

What we cover

Drawing from experience with COVID-19 data analysis, we demo and discuss:

  • The criticality of effectively conducting analysis on an ongoing basis in this changed environment
  • The value of analyzing market data and methodologies to leverage those sources
  • Techniques for conducting analysis on this data using Azure Data Lake Storage, Databricks, and Power BI
  • Outputs, reports, and examples of actionable insights which we have generated

Is it for you?

  • Is your organization affected by COVID-19 and need to understand how your market is reacting?
  • Are you seeking to adapt to the changed business environment?
  • Are you responsible for data analysis, data integration, or analytics within your organization?
  • Are you responsible for decision making within your organization?