Thorogood consultants Ben White and Liz McCreesh explore Trade Profitability within the CPG space and how to get the most out of a company's data.
What to expect?
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The current climate poses an interesting challenge for consumer goods manufacturers. The channels through which consumers are purchasing, the power of the retailer, and the increasing influence of developing nations on margin mean manufacturers need to think differently.
Our experts uncover how combining internal (ERP, CRM) and external (EPOS, retail audit, syndicated) data helps consumer goods companies to gain greater insight into the market dynamics and the different channels through which consumers are operating.
We will illustrate how advanced and statistical analytics techniques can help you get the most from your data assets from our experience working with organisations such as Unilever and Elizabeth Arden.
This is a practical demonstration of the capabilities Microsoft’s analytics platform has in turning your data into insights, enabling you to make better informed decisions on promotional effectiveness and manage retailer relationships in order to achieve sustainable growth and greater profitability.
- Common challenges facing the CPG market in understanding the margins made throughout the route to market
- Tips on how to address these challenges using advanced analytics to further increase profitability
- Best practice in tracking promotions to ensure you are making informed decisions based on the data you hold
- A practical demonstration of how to gain these insights using the Microsoft analytics platform
Who are the presenters?
Liz McCreesh - Principal Business Intelligence & Analytics Consultant
Liz heads up the advanced analytics practice and works with her clients to increase their analytics capabilities within the business. Liz has significant experience in the CPG sector as shown in her work with major brands and organisations.
Ben White - Principal Business Intelligence & Analytics Consultant
Ben has over 10 years’ worth of experience in the industry and works day-to-day with some of the world’s leading organisations. He supports them by delivering sophisticated solutions with great user experience, empowering business users to make decisions based on data they can trust.