Would you benefit from a greater understanding of the margins made throughout your route to market?
Thorogood has helped manufacturing organizations such as Unilever, Elizabeth Arden and Imperial Tobacco Group understand profitability by gaining insight into the margins made throughout the route to market. By combining internal ERP and CRM data with external sources such as EPOS, retail audit and market share information, you can develop valuable insights across products, customers and channels. Such capability can be a fantastic enabler for developing and tracking promotions, finding win-win opportunities with your distribution partners, and strengthening your negotiating position through data-driven conversations.
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In this webinar, we demonstrated how external market data from providers such as Nielsen, IRI, and IMS, can be integrated with Electronic Point of Sale data from retailers, and your own internal sources of sales, finance, and marketing data to better understand the end-to-end distribution network.
Is it for you?
- Would you like to know which products and channels generate most margin, for you and your customers?
- Do you want to understand which trade promotions best deliver win-win scenarios and profitable boosts to sales?
- Are you interested in ensuring access to such insights are available to all those within your organization who need them, at the point that they most need them?
This was an online presentation including live software demonstrations.