Consumers have more choices, more buying channels, and are highly price-sensitive. New media channels demand smart, creative promotion strategies. As consumer behaviour rapidly evolves, consumer-packaged goods manufacturers turn to Revenue Growth Management (RGM) to optimize how they react to market changes.

Join Thorogood consultants Robbie Shaw and Andrew Kennedy for an in-person session where they demonstrate how Data & AI advancements are enhancing RGM. We’ll explore key opportunities and challenges in the current market, and show practical, actionable ways that AI and ML can drive organizational value from RGM.

Business cases

Alongside our analysis of key trends and considerations for applying AI and machine learning to your RGM programme, we’ll talk about three specific business cases:

• Trade Promotions: Determine the best investment areas for driving sales through consumer promotions.
• Planogram Analytics: Understand how shelf location impacts volume sales and other factors driving sales.
• Portfolio Optimization: Focus on products with the highest growth potential and streamline product lines to reduce costs.

What to expect

• A view into present business trends and AI and machine learning trends, and where we see them intersecting
• Our perspective on approaches to consider and steps to take in applying AI and machine learning to your revenue growth management practice
• A practical view on the RGM opportunities and challenges we are applying AI and ML on, and the value it can generate

Is it for you?

• Are you facing RGM challenges that are difficult to solve with existing means? Or think there are RGM opportunities that you need different tools and approaches to tackle?
• Are you exploring ways to introduce more AI and ML capabilities to your business processes?
• Are you looking to adapt your growth strategies to cater to the market’s dynamic and evolving (both business and AI and ML) landscape?

Format

Please Note: This training will be delivered in-person.

This is an interactive workshop. Our specialists will present key topics  and answer any questions that you may have. Breakfast and refreshments will be provided at the venue. Please note that this event will be conducted in English.