Traditional trade continues to play a significant role in the Asia Pacific (APAC) region, despite the rise of modern trade and e-commerce. From small retail shops, kiosks, hawkers to wholesalers and distributors, this segment of the market remains vital for businesses to understand. However, managing and analyzing traditional trade comes with unique challenges, especially when it comes to the flow of data.

Understanding the data coming from traditional trade is vital as it impacts decisions made across sales, marketing and logistics with the goal of keeping the business competitive in APAC markets. Inconsistent and missing data, information lag, missing last mile information, manual data interventions and lack of stock visibility often hinder such decision-making. Therefore, businesses need innovative approaches to address these issues, harmonize the data to create a single source of truth, and gain actionable insights.

Watch this video, to discover how your organization can navigate the complexities of traditional trade and turn challenges into opportunities for growth. In this webcast, we explore the nuances of traditional trade in the APAC region and the common challenges faced by businesses in understanding their data to gain actionable insights. We also discuss the techniques that can be applied to bridge the gaps in traditional trade.

What We Cover:

• Traditional Trade vs. Modern Trade
• APAC Market Dynamics
• Data Challenges in Traditional Trade
• Solutions for Better Insights

Is This For You?

• Are you managing sales or operations with significant traditional trade presence?
• Do you face challenges in understanding your distributors’ stock and sales data?
• Are you looking to leverage data analytics to optimize your traditional trade strategies?