Shopping online has become the new normal. This change in behavior increases the volume of data available from consumers’ actions and it is vital for consumer goods firms to make the most of this data.

From customer acquisition to retention – data plays a key role in understanding brand performance across the digital commerce funnel. Although the journey from raw data to meaningful insights can be complex sometimes, it can also be very powerful, as it forms the foundation for the organization to effectively turn customer signals into smarter campaigns and increased demand.

Join Thorogood on June 24th for a webinar hosted by our experienced Data & AI consultants, where we’ll demonstrate how we have worked with a leading global Consumer Goods brand to unlock the power of analytics to gain actionable insights from every stage of their consumers’ journeys.

What We Cover:

• How data across various digital touchpoints drove practical, revenue impacting results
• How we were able to make sense of the online traffic for brands to be able to re-think and drive investments on campaigns
• How we transformed raw data about consumer behavior into actionable insights

Is This For You?

• Do you have large volumes of data in your organization related to online sales, campaigns, consumer conversion and retention?
• Are you looking to utilize analytics to understand consumer behavior across various digital touchpoints for your brand?
• Do you want to see how brands track online demand from consumers and make sense of traffic from various sources?