Consumer surveys help businesses gather large volumes of information but are often underutilized and several tools fall short of realizing the potential of survey data.

Cross tabulation reports help establish relationships between consumer profiles and their trends allowing businesses to better assess their customer base and study the effect of numerous variables on purchasing tendencies.

In this video, Thorogood Data and Analytics Consultant Ahraz Asad covers the basics of survey data, how you can maximize the results by analyzing data in a Cross-Tab report and demonstrates an anonymized report to showcase the usefulness of Cross-Tab.