With data volumes growing exponentially, technology is critical in helping manufacturers understand and react to the needs of consumers. It also helps them forge more effective relationships with their customers – the retailers and distributors.

Join this webcast to learn how the solution helps manufacturers to:

• Identify which products to promote and which to de-list.
• Pinpoint opportunities for increased distribution.
• Inform pricing decisions.
• Understand the relationship between channels and high-performing product groups.
• Evaluate the effectiveness of spend on promotional activity.