Consumer Packaged Goods

We’ve been working with customers in the CPG business for over 20 years, and our experience reflects this. Whether it's managing pressure from retailers, realising supply chain efficiencies or simply getting better visibility of our clients' and their competitors' business,  we’ve helped.

Achieving Business Focus in a Global BI Programme at Unilever

Unilever selected Thorogood to deliver reporting and analytical applications for its ambitious long-term, organisation-wide and multi-technology global BI programme.

Providing BI expertise to support ambitious objectives at Unilever

With an ambitious long-term, cross-functional BI initiative underway, Unilever wanted to ensure quality and consistency and needed BI experts to help them orchestrate this. They chose Thorogood as part of the team.

Targeting Bacardi’s business priorities with leading edge technology

A new and improved business intelligence system has allowed drinks company Barcadi–Martini to accelerate its development by introducing new technologies, improving its processes, lowering its costs, and combating market volatility.


Fast access to figures in an industry reliant on speed

Our customised data system for coffee company Douwe Egberts allows finance, administration and sales staff to view both actual and forecasted results across multiple formats at the press of a button – with ongoing training and support provided to ensure a smooth transition to the new system.


Transforming data into intelligence – and intelligence into income

Up-to-date data and financial analysis software helps tobacco company Gallaher monitor performance at an outlet-by-outlet level, enabling regional agents to target their efforts where most required – maximising their effectiveness, increasing brand revenue and improving market share.

Faster, smarter servers help shape new business strategies

A high-velocity server upgrade has allowed tobacco company Gallaher an unprecedented degree of sales stats analysis. By monitoring new types of data and increasing the number of variables that could be analysed, the technology provided a more flexible platform for future development of the server – in addition to increased system performance.

Using Business Intelligence for fast feedback in a dynamic and complex marketplace

Imperial is the market leader in the tobacco sector in Morocco. To stay on top they need to track the performance of their brands, identify competitive threats and opportunities quickly and target rapid responses from the sales force. BI is helping them keep the lead in this fast moving market.

Low-cost, high-grade servers propel food firm into new millennium

Kerry Foods relied on a time-consuming paper-based reporting process – but thanks to a new data warehouse system, key business managers are only ever a finger-press away from the sales patterns, purchasing figures and account performances they need to respond to customers’ fast-changing needs.

Consolidating performance in existing markets – and breaking into new ones

The household cleaner manufacturer needed a system for better measuring performance – one which delved deeper than simple sales and financial statistics into areas such as innovation, customer relationships and efficiency.

Minimising manpower while maximising the commercial potential of data

A new high-performance Excel-based system automates previously labour-intensive manual monthly reporting methods at FMCG firm Sara Lee. By allowing users to concentrate on the data rather than its cumbersome retrieval methods, the system allows for faster responses to customer queries, as well as a more evidence-based decision-making process.