Thorogood has completed multiple projects for fast-moving consumer goods firms, and has provided data management services and system hosting services.
Thorogood has special expertise in the management of EPOS and retail panel data and turning it into information for marketing people, category managers and account managers. We have helped build applications that have brought together market data from across economic trading blocs and across global activities and combined it with financial information to give a complete picture of the client’s business and the profitability and share performance of its products and of its customer accounts.
These implementations require real expertise in the data sources and attribute structures, understanding of sophisticated category management processes and in BI technology. We are able to deploy specialist consultants that can work effectively with all levels of management to create the shared vision and the shared solutions that are necessary for superior performance in this highly competitive sector.
We run regular seminars and workshops to share knowledge and experience in this area; check out our seminar page for details of the programme and forthcoming events.
Example Case Studies:
Bacardi-Martini
Douwe Egberts
Gallaher
Gallaher - SQL Server 2005
L'Oréal
Kerry Foods
Reckitt Benckiser
Sara Lee
Walkers Snack Foods
Unilever
For more information contact us